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Gen Z already make up over 20% of the world’s population; they’ll be more than a quarter of the workforce in three years’ time (and generation alpha are hot on their heels). They bring with them native knowledge of digital and social, developed understandings of community and identity, and deep ethical commitments. How is their growing presence in the office (hybrid or otherwise) changing our workforce and its outputs? We asked The Drum Network – including some real-life gen Z-ers.

As agencies look for ways to dissuade brands from bringing their marketing efforts in-house, Reckitt’s Ainhoa Robles argues that the career of creatives could actually benefit from an internal move.

Dentsu, the Japanese parent company of agencies such as McGarryBowen, Carat and iProspect, has reported record net revenues, operating profits and share dividend for the 2021 financial year.

Interpublic Group (IPG) increased its net revenues almost 13% last year, according to its full year results for 2021.

Magic City is booming. No longer is Miami simply the capital of beachfront nightclubs and cocaine cowboys, it’s a hub of creativity and technology that’s rendering the city a formidable challenger to adland heavyweights like New York, London and Tokyo.