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With more and more companies moving into the metaverse, employers would be wise to consider how they can operate equitably within it. But what DE&I practices would need to be implemented in order to shape a more inclusive ad industry? We take a look as part of The Drum’s Metaverse Deep Dive.
AnalogFolk Group has launched a consultancy company, MindWorks, specializing in ’behavioral transformation.’ The business – which has launched with HSBC among its founding clients – aims to help brands realize digital transformation programs with the aid of cognitive psychology.
In a maneuver designed to position itself as an authority for marketing in the metaverse, tech-focused marketing group You & Mr Jones today announced it is rebranding as The Brandtech Group. The Drum catches up with founder and chief executive David Jones about the reasons for the rebrand and the company’s vision for the future.
S4 Capital, the parent company of Media.Monks, has announced the acquisition of another digital and data business, 4 Mile Analytics.
European digital network Dept has added another business to its agency roster, with the acquisition of US data science firm Raybeam.