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Amid the massive digital shift, marketers’ expectations from their agencies have been going overwhelming change. As per the recent research findings unveiled by global digital services provider Kepler, brands are changing their media investment models and relationships with agencies in the age of tech platforms. The study was conducted among marketers from the US, UK and APAC.
As brands get their marketing back on track post-pandemic, marketers say in-housing media is taking priority. And they want more help from agencies to achieve it.
Waste is a London-based creative agency specializing in gaming. Helmed by Visar Statovci and Mike Petricevic, the pair have taken the agency from their bedrooms to a team of 75 working with gaming’s biggest names. We sat down with them to talk about growing a business as a duo, encouraging cross-pollination in a growing team and keeping the creative spark alive.
WPP has acquired UK tech company Cloud Commerce Group (CCG), a provider of e-commerce solutions, the holding company has announced.
Customer champion, strategist, storyteller, frontline defender of the brand – the chief marketing officer (CMO) holds one of the most innovative and demanding roles in any organization.