Stay updated with breaking news from Gency Models. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
As part of The Drum’s Globalization Deep Dive, Cat Hartland, head of The Drum Recommends, shines a spotlight on independent agencies with global capabilities that come rated and recommended by their own clients.
Consumers making purchase decisions aren’t thinking about channels, touchpoints or the path to conversion. Instead, these days they are seeking out brands and businesses who bring value to their lives, be it in the form of free content, respect for their privacy, tailored ads or a consistent omnichannel experience.
Major advertisers have embraced single-agency relationships in a flurry of recent account reviews. What’s behind the trend, and what does it mean for advertising and media agencies?
Is ‘experiential’ a dirty word? As we transition back to an age of live events, is the term too narrow and prescriptive to encompass the range of live, virtual and hybrid events? And to what extent can brands exist harmoniously within an environment that is primarily about audiences living in the moment?
In the last 18 months, we’ve spent more time than ever talking about what kind of moment we’re living in. Is this a time of pure catastrophe, or opportunity too? A time for playing it safe, or taking risks? Our US editor Kenneth Hein sat down with agency leaders (clustered around New York, but what does a location mean these days?) to pin down the current moment and what might come next.