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Three of the most important players in making online advertising work are the agencies, the publishers and the data providers. But the rise of programmatic has pushed them apart and made it more difficult for them to capitalize on their unique assets and experience.
Tens of thousands of people have been left homeless after wildfires raged through the Colorado communities of Louisville and Superior. Now, Fortnight Collective has partnered with a local nonprofit to help those in need. The agency’s chief exec hopes the initiative will provide a framework for other agencies seeking to provide community support in the future.
The world’s largest PR firm, Edelman, has completed a 60-day review of its climate strategy, but has made no commitment to end its work with fossil fuel clients including ExxonMobile and Shell.
Now it's confirmed that creative shop M&C Saatchi may be changing hands, we explore why the agency’s potential acquirers are interested in the business.
Publicis Groupe has begun the new year by acquiring a Romanian software engineering firm, Tremend, for an undisclosed sum.