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British PR group W Communications has announced the launch of a PR and creative agency dedicated to serving clients inside the metaverse.

Luke Smith is chief exec at performance marketing agency Croud, which he founded with Ben Knight in 2011. The business has recently gone on an M&A ‘charge,’ acquiring both luxury marketing agency Verb and New York-based analytics company Impakt Advisors in December. We sat down with Smith to talk about leading the team through inflection points of growth and investment – and his billion-pound moonshot goal.

As Havas buys up an indie medical agency in Paris, we look at why the French holding company is expanding in this specialist area.

Metaverse is the buzzword of the moment. Brands are falling over themselves to be a part of it. But how are these early iterations shaping the future of advertising within these spaces? What role are agencies playing here? And do we trust the industry to not clutter another digital space with ads? We take a look as part of The Drum’s Metaverse Deep Dive.

Climate campaigners Clean Creatives, alongside the Union of Concerned Scientists, have shared a letter from over 450 scientific leaders who unequivocally insist that advertising and PR agencies must step away from fossil fuel clients.