Would The OpenAI Board Have Fired Sam Altman If They Had Asked ChatGPT First?
Gordon Young, co-founder of The Drum, tasks ChatGPT with working out OpenAI’s comms following the firing of Sam Altman - how did it do?
Source: thedrum.com
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With CMO Out Amid Sagging Sales, AB InBev Appears To Be Planning Post-controversy Comeback
Experts are shocked that Benoit Garbe’s resignation didn’t come sooner.
Source: thedrum.com
No Campaign Can Save British Airways From Its Budget Future
Britain’s national carrier used to represent the pinnacle of air travel. Now, it is straining under the weight of history. It’s time its marketing acknowledges this, writes Harry Lang.
Source: thedrum.com
I Learned That I Had ADHD When I Was 30 – And It's Been My PR Superpower Ever Since
October has been attention deficit hyperactivity disorder (ADHD) awareness month. Here, Sarah Jenkins of The Romans argues that the condition has been a superpower in her PR career.
Source: thedrum.com
With The Buzz Around Drone Shows, Is The Sky A New Media Channel?
Lou Kelly, head of consumer at Boldspace, has been keeping a close eye on the rise of drone-based PR. She sees them as a feasible media channel in 2023.
Source: thedrum.com