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Trump declared Bud Light deserved a 'second chance' almost a year after a single TikTok video by Dylan Mulvaney with a branded beer can was enough to send right-wing drinkers into a frenzy.
Donald Trump suggested that Super Bowl sponsor Bud Light deserves a second chance a month before he is due to attend a fundraiser held by a lobbyist for its parent company.
Beer will pivot back to humor in its ads.
Molson Coors' value soars as Bud Light faces boycott over its ad, signaling a shift in consumer allegiance and market share.
The Teamsters union has authorised a strike at AB InBev to put pressure on the beer giant to renegotiate contract terms for its workforce.