With CMO Out Amid Sagging Sales, AB InBev Appears To Be Planning Post-controversy Comeback
Experts are shocked that Benoit Garbe’s resignation didn’t come sooner.
Source: thedrum.com
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Peloton runs into PR nightmare: here's what it needs to do next
Peloton has run into some trouble, with stock prices plummeting in response to a recall announced Wednesday The exercise equipment brand is sweating after a product recall spurred Wall Street losses. The brand’s reputation is sure to suffer as consumers lose faith in fitness’s golden child. But can Peloton bounce back? Here’s what the experts say it must do. Fitness brand Peloton – known for its high-tech stationary bikes and cult-like following – announced Wednesday a recall of both its Tread and Tread+ treadmills following the death of a child and some 70 reported incidents associ...
Source: thedrum.com