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Communication Concepts: Marketing stalkers may be bullies

I’ve got a marketing stalker. Actually, several. Bet you do, too. It’s those calls, emails and other reachouts from people we don’t know; we don’t want their services or products and they won’t leave us alone. Recently, a roof installer hammered on my front door for quite some time. When I finally answered, he was […]

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Ogilvy Names Rafael Rizuto CCO for North America

Ogilvy Names Rafael Rizuto CCO for North America
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Ogilvy's Hephzibah Pathak bats for better recognition for the value agencies bring and commensurate remuneration

She took over as the executive chairperson of Ogilvy India in January 2024, and taken charge from Piyush Pandey who has now moved into an advisory role.

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PHOTOS: Much to Celebrate at Boys & Girls Club's 2024 Youth of the Year Event

PHOTOS: Much to Celebrate at Boys & Girls Club's 2024 Youth of the Year Event
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Did you know these English words for cloth and fabric have originated from India?

Did you know these English words for cloth and fabric have originated from India?
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Did You Know These English Words For Cloth And Fabric Have Originated From India?

Did You Know These English Words For Cloth And Fabric Have Originated From India?
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New report from MIT and BCG shows why forward-thinking CFOs will be using AI to improve—and create better—KPIs

AI can be used to improve strategic measurement and outcomes, according to researchers.

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Corporate KPIs could be in for a major shakeup: How AI is remaking the ways companies measure success

What if a firm could tap into expertise from all divisions to inform the all-important KPI of customer lifetime value? Going a step further, imagine a…

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A24 has long punched above its weight, but will it survive a pivot to blockbusters?

A24 has long punched above its weight, but will it survive a pivot to blockbusters?
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5 tips to make your B2B content more human

5 tips to make your B2B content more human
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