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The outlook is good for New York-based holding company Omnicom Group. It reported strong fourth quarter and annual earnings crediting its focus on digital, precision marketing and consulting. It also promised to invest more in AI, automation, e-commerce and data and analytics.
Brands from Budweiser to Macy’s are propelling the move toward web3 at a surprisingly rapid pace, and ushering in a new era of direct-to-consumer (D2C) commerce with innovative crypto offerings. Meanwhile, agencies lag behind, lacking the adaptability and skills needed to help enterprise clients succeed in web3, argues Rightpoint chief commerce officer Phillip Jackson. Per Jackson, it’s high time for agencies to shift to the next gear.
While businesses are still wary of potential threats in 2022, UM’s Chris Skinner argues that they’ll need to think more proactively to recruit and retain the best talent.
French holding company Publicis Groupe has announced its annual results for the 2021 financial year.
London creative agency M&C Saatchi has unveiled a new consultancy business, dubbed Thread, with the aim of specializing in digital business innovation.