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Most people are yet to be won over by green messaging, says Alicia Upton of Media Bounty. With more regulation on the horizon, it's time to ensure your environmental pitch is just right.
The Bolloré family’s business empire — which includes Havas, one of the world’s biggest ad agencies — has longtime ties to the fossil fuel industry.
WATCH: Experts give their views on how to avoid the pitfalls of greenwashing at the Net Zero Festival 2023
Speakers at BusinessGreen conference discuss critical role communications and ad industry must play in turning climate targets into action
Climate impacts are accelerating with every fraction of a degree of global warming, yet denial, distortion and falsehoods about well-established scientific facts are flooding the internet and media landscape, according to the participants of a panel discussion at UN Headquarters on mis- and disinformation relating to climate change.