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Havas CEO Yannick Bolloré Staked His Brand on Caring About the Climate. So Why Is His Company Working for Shell?

The Bolloré family’s business empire — which includes Havas, one of the world’s biggest ad agencies — has longtime ties to the fossil fuel industry.

Kuwait , Amsterdam , Noord-holland , Netherlands , Gabon , Houston , Texas , United-states , Ireland , Uganda , France , Paris

Watch at 12 p.m. ET: Purpose marketing hits and misses from BBC, Sky Sports, Smucker's, Hyundai and more

On a monthly basis, Ad Age explores the best and worst purpose marketing ads with Thomas Kolster, founder and creative director at Copenhagen-based…

Thomas-kolster , Goodvertising-agency , Copenhagen-based-goodvertising-agency , News , Ggregator , Reaking-news , Uration , Edia ,

In Cannes, Greenhushing Stifled Climate Conversations

In Cannes, Greenhushing Stifled Climate Conversations
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Jordan , Josh-akapo , Anne-coghlan , Brian-okelley , Thomas-kolster , Harriet-kingaby , Brad-simms , Jonathan-hall , Cannes-lions-festival , Next-level-climate-summit , Cannes-lions

The Drum | 'I Hope The Client Doesn't Find Out We Came': The Cannes Sustainability Paradox

The Drum’s team in the south of France quiz top marketers and agency leaders on the week’s hot topics. Today, we explore whether brands should continue talking up their sustainability efforts at Cannes Lions.

William-skeaping , Richard-edelman , Gustav-martner , Thomas-kolster , Conny-braams , Greenpeace , Media-agency-briefing , Extinction-rebellion , Unilever-sustainable-living-plan , Candid-in-cannes , Annes-lions , Gency-culture

Watch at 12:30 p.m. EDT

https://adage.com/creativity/work/ikea-products-are-proudly-second-best-charmingly-subtle-ads-about-parenthood/2493961Join Ad Age for the latest episode of…

Thomas-kolster , Goodvertising-agency , Purpose-hits , Copenhagen-based-goodvertising-agency , News , Ggregator , Reaking-news , Uration , Edia ,

'Green hushing' explained—why brands are cutting back on sustainability marketing

'Green hushing' explained—why brands are cutting back on sustainability marketing
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

United-states , America , Thomas-kolster , George-favaloro , Instagram , South-pole ,

How to get ahead in advertising: Riyadh workshops looks into the future

RIYADH: Advertising experts and business owners have met in Riyadh to learn how to build sustainable brands that put people first. Thomas Kolster, the founder of the Goodvertising movement, told attendees at the first Saudi Advertising and Creativity Forum that the future of marketing was getting people to buy more but lead better, climate-friendly lives. He covered public

Saudi-arabia , Riyadh , Ar-riya- , Saudi , Thomas-kolster , Nora-alolayan , Younes-elahdab , Riyadh-chambers-advertising-committee , Riyadh-international-convention , Exhibition-center , Creativity-forum , Saudi-advertising

Marketing to Millennial Parents

Breaking News in Advertising, Media and Technology

Sammy-nickalls , Thomas-kolster , Tara-weiss , Aneya-fernando , Alt-image , Mad-lilly ,

Purpose marketing trends for August 2022

Purpose marketing trends for August 2022
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

Germany , Greece , German , Greek , Thomas-kolster , International-organisation-for-standardization , Goodvertising-agency , Copenhagen-based-goodvertising-agency , German-cancer-aid , Creative-review , International-organisation ,

Environmental marketing advice from Thomas Kolster

Environmental marketing advice from Thomas Kolster
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

Thomas-kolster , Goodvertising-agency , Copenhagen-based-goodvertising-agency ,