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To mark Earth Day 2024, Matt Bourn and Sebastian Munden, authors of a book on the importance of sustainable advertising, warn that this is no time to stand still.
Most people are yet to be won over by green messaging, says Alicia Upton of Media Bounty. With more regulation on the horizon, it's time to ensure your environmental pitch is just right.
Purpose without purpose is pointless. And consumers see through that fallacy. Leading industry figures explain how they’re trying to get it right – and where they’ve got it wrong.