Page 2 - Matt Bourn News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Hires, Wins & Business 35 Add to collection Industry encouraged to make substantial gear-change in run-up to COP26 Ad Net Zero, the UK advertising industry’s initiative to help UK advertising respond to the climate crisis caused by CO2 emissions, headed by the Advertising Association, ISBA and the IPA, has announced its supporter base as it readies for a critical year in climate action. The list of supporters, all of which have made a contribution to help the UK advertising industry achieve net zero by end 2030 through funding, specialist expertise and resourcing are: Accenture Interactive...

by Stephen Chapman A new campaign to promote a more inclusive and diverse advertising industry, has been created by Two Stories. The Lancaster-based brand consultancy and design studio developed and designed the campaign, to bring together influential brands, agencies and media owners to take part in the first industry-wide census. It was briefed by UK advertising body, the Advertising Association - following work with joint collaborator Channel 4 4Sales - to create a brand for the All In census that would spark change and encourage interaction across the sector. “The All In census is a ‘...