Page 28 - Gency Models News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Accenture has announced it will fold over 40 individual agency brands into a single entity, Accenture Song.

Media agencies Essence and MediaCom are being merged to form a new company, with major clients including Mars and Unilever backing the decision.

The increasing use of automation and artificial intelligence (AI) has driven lightning-fast progress, but the speed of change risks removing humans from the loop. We explore how the marketing industry must also focus on the primary reason for digital engagement: human response.

With brands taking more work in-house (from social and creative to tech), digital agencies may be taking a moment to consider their offering. For our Deep Dive into Digital Advertising, James Addlestone of agency Journey Further argues that they shouldn’t kick against the in-housing trend, but consider what it says about agencies and their place in the world.

New York-based holding company Omnicom Group (OMG) filed its first-quarter financial results yesterday after the stock market closed. The company, whose portfolio includes top agencies like BBDO Worldwide, TBWA Worldwide, DDB Worldwide and Omnicom Media Group, saw revenue tumble 0.5% due to charges associated with the war in Ukraine and the company’s decision to cease all operations in Russia earlier this year. Its first-quarter results filing reflects the company’s Russian business only through the end of February.