GroupM's acquisition of GOAT aims to enhance influencer marketing with technology and safety
Satyanarayana Murthy Yerramilli of GroupM speaks about what the acquisition of Goat brings to the table and the agency’s plans ahead.
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Satyanarayana Murthy Yerramilli of GroupM speaks about what the acquisition of Goat brings to the table and the agency’s plans ahead.
From detecting and preventing fraudulent behaviour in ad clicks to optimising ad spend and improving ROI, Campaign explores how generative AI will influence programmatic media buying.
A day in the life of Priti Murthy
Strong first half: broad-based growth, sustained demand from clients, transformation programme on track. 2022 growth guidance upgraded again WPP (NYSE: WPP) today reported its 2022 Interim Results.