GroupM's acquisition of GOAT aims to enhance influencer marketing with technology and safety
Satyanarayana Murthy Yerramilli of GroupM speaks about what the acquisition of Goat brings to the table and the agency’s plans ahead.
Source: afaqs.com
Arron Shepherd News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Stay updated with breaking news from Arron Shepherd. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Top News In Arron Shepherd Today - Breaking & Trending Today
The Drum | 'We're The Only Option Now': Inside The Goat Agency's Bold Plans Following WPP Sale
As the ink dries on the big-ticket deal, we sit down with the social media shop’s leaders to talk about their big play to dominate the influencer space.
Source: thedrum.com
The triple-headed CEO: The Goat Agency's ambitions to build 'a better version of S4'
In sport and gaming, a ‘goat’ is the Greatest Of All Time in a given discipline – the term seems to date back to Muhammad Ali. It’s no surprise, then, to find real ambition among the three Brits who in 2015 named their fledgling social media advertising shop The Goat Agency. We sat down with them to talk about managing a 200-person agency as a triumvirate, the origins of influencer marketing, and building “the next generation of holding group.”
Source: thedrum.com