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On a recent trip to Singapore to attend Campaign 360, CEO Mark Zagorski spoke to Campaign about the company's expansion into social-media measurement, retail media, and AI plans.
Melissa Fein, Sam Geer, Chris Colter, Ellie Rogers, Penny Shell.
From detecting and preventing fraudulent behaviour in ad clicks to optimising ad spend and improving ROI, Campaign explores how generative AI will influence programmatic media buying.
Ahead of the start of ATS Singapore 2022, Rahul Vasudev, managing director, APAC, Scibids, outlines key trends in programmatic from the region, and how
As per Scibids, the customisable algorithm helped the music streaming platform deliver a 30% increase in registrations at a 24% lower cost per registration