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Forbes 'mistakenly' ran MFA site for years | Media

The MFA site featured ads from global brands while all major holding companies were found to have purchased ad space on the now-disgraced platform.

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Why 'made-for-advertising' websites are harmful to advertisers and how to avoid using them | Analysis

A desire for low-cost advertising gave birth to made-for-advertising (MFA) websites and continues to fuel them despite efforts by agencies and verification firms to clean up automated ad platforms and curate for quality.

Alexander-taylor , Conrad-tallariti , Niraj-nagpal , Chris-kelly , Dsps-ssps , Association-for-national-advertisers , Havas-media-group , Yahoo , National-advertisers , Jounce-media , Yahoo-backstage , Trade-desk

Email remains direct marketers' top choice despite social media rise, ANA study finds

Email remains direct marketers' top choice despite social media rise, ANA study finds
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

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PR News | Why Data Transparency Matters - Fri., Aug. 27, 2021

PR News | Why Data Transparency Matters - Fri., Aug. 27, 2021
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