Going green: It's time the programmatic supply chain cleaned up its act
A poorly run campaign can cause the same carbon emissions as a flight between Paris and New York.
Source: adnews.com.au
Yahoo Backstage News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Stay updated with breaking news from Yahoo Backstage. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Top News In Yahoo Backstage Today - Breaking & Trending Today
The case for curation: How vetted inventory may be the key to success in a cookie-less world | Analysis
With the industry's shift towards a privacy-first marketplace, curation becomes crucial in balancing data privacy with ad inventory monetisation. Campaign explores.
Source: campaignasia.com
WBD, DirecTV and more join Yahoo Backstage
Yahoo Advertising has announced advancements in its publisher-direct offering, Yahoo Backstage, including the integration of premium publishers, such as DirecTV
Source: advanced-television.com
Fortune favours the bold | Partner Content
For almost three decades, Yahoo been evolving for the needs of the day. At the recent Yahoo Newfront event, the Yahoo Advertising team unveiled its bold, forward-focused strategy to help its partners, agencies, and brands drive growth.
Source: campaignasia.com
Why 'made-for-advertising' websites are harmful to advertisers and how to avoid using them | Analysis
A desire for low-cost advertising gave birth to made-for-advertising (MFA) websites and continues to fuel them despite efforts by agencies and verification firms to clean up automated ad platforms and curate for quality.
Source: campaignasia.com