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As the digital landscape evolves, marketers need to ensure that data becomes a value driver, says Dan Richardson (director of data & insights, AUSEA, Yahoo) - and to achieve this, having the right partners is key.
For almost three decades, Yahoo been evolving for the needs of the day. At the recent Yahoo Newfront event, the Yahoo Advertising team unveiled its bold, forward-focused strategy to help its partners, agencies, and brands drive growth.