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New report detects widespread adtech failures as ads from top brands persist on MFA sites - Vimarsana News

New report detects widespread adtech failures as ads from top brands persist on MFA sites

A damning new study from Adalytics suggests that demand-side and supply-side providers are failing to ensure that ads from major brands like Disney, Google and Procter & Gamble do not appear on spammy made-for-advertising sites.

Media buyers weigh the sledgehammer or the scalpel approach to MFA classification - Vimarsana News

Media buyers weigh the sledgehammer or the scalpel approach to MFA classification

Are still waiting on a clearly defined list of qualities that determine if a site is made-for-advertising (MFAs) or not. Without one, a lot is left open to…

Source: biztoc.com
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Teads Launches Scope3 Powered End-to-End Carbon Emission Measurement in Teads Ad Manager - Vimarsana News

Teads Launches Scope3 Powered End-to-End Carbon Emission Measurement in Teads Ad Manager

Sustainability - Teads, the global media platform, announces its new built-in carbon emissions reporting in Teads Ad Manager powered by leading sustainability platform

NewsNow: Machine Learning news | Breaking News & Search 24/7 - Vimarsana News

NewsNow: Machine Learning news | Breaking News & Search 24/7

Breaking news headlines about Machine Learning, linking to 1,000s of sources around the world, on NewsNow: the one-stop shop for breaking news

AdTheorent Partners with Jounce Media to Verify Removal of Made for Advertising (MFA) Properties from Its Campaigns - Vimarsana News

AdTheorent Partners with Jounce Media to Verify Removal of Made for Advertising (MFA) Properties from Its Campaigns

Partnership strengthens an already robust supply path optimization strategy designed to ensure high-quality impressions, cost savings, performance and scale for programmatic advertisers NEW YORK,...