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Don't panic if you haven't planned your SEM strategy for 2024 yet. Consider these tips on navigating the challenges and maximizing PPC opportunities in the year ahead.
A damning new study from Adalytics suggests that demand-side and supply-side providers are failing to ensure that ads from major brands like Disney, Google and Procter & Gamble do not appear on spammy made-for-advertising sites.
Microsoft adds support to two automated bid strategies to the Microsoft Audience Network. See how these can positively impact your campaign performance.
New court exhibits reveal Microsoft's internal 'Project Denali' valuation model and its plans for Xbox after it acquires Activision-Blizzard for $68.7bn.
Microsoft Advertising announces Universal Event Tracking Insights, cross-device attribution model, global expansion, and integration with Pinterest.