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The case for curation: How vetted inventory may be the key to success in a cookie-less world | Analysis - Vimarsana News

The case for curation: How vetted inventory may be the key to success in a cookie-less world | Analysis

Published: January 15, 2024

With the industry's shift towards a privacy-first marketplace, curation becomes crucial in balancing data privacy with ad inventory monetisation. Campaign explores.

Source: campaignasia.com
Related Topics:
Aditya AimaLarraine CrissNishanth RajuMatt FarringtonAnymind GroupResearch PartnerPerformance MaxYahoo BackstageApp Tracking
Importance of optimising influencer marketing ROI with data and analytics - Vimarsana News

Importance of optimising influencer marketing ROI with data and analytics

Published: September 22, 2021

E4m Influencer Marketing Conference: M A Parthasarthy spoke to Nishant Kashikar, Anuja Mishra, Manasi Narasimhan, Gurpreet Singh, Sebastien Caurdron, and Aditya Aima

Source: exchange4media.com
Related Topics:
Sebastien CaudronGurpreet SinghAnuja MishraSebastien CaurdronManasi NarasimhanAditya AimaNishant KashikarGodrej Consumer Products LtdHead Marketing CommunicationsAnymind GroupInfluencer Marketing ConferenceBuilding BrandsOptimising Influencer MarketingCountry ManagerTourism AustraliaVice PresidentPersonal CareHead MarketingSouth AsiaOne Digital EntertainmentManaging Directorகுர்பிரீத் சிங்அனுஜா மிஸ்ராமனசி நரசிம்மன்நிஷாந்த் காஷிகர்