Spotify leverages Scibids' AI to boost customer acquisition | Indian Television Dot Com
Mumbai: Headquartered in Paris, Scibids, which works in the area of artificial intelligence (AI) for digital marketing, recently launched a campaign. This, it said, helped music streaming service Spotify deliver a 30 per cent increase in registrations at a 24 per cent lower cost per registration. Spotify leverages programmatic marketing to run customer acquisition campaigns.