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Spotify leverages Scibids' AI to boost customer acquisition | Indian Television Dot Com - Vimarsana News

Spotify leverages Scibids' AI to boost customer acquisition | Indian Television Dot Com

Mumbai: Headquartered in Paris, Scibids, which works in the area of artificial intelligence (AI) for digital marketing, recently launched a campaign. This, it said, helped music streaming service Spotify deliver a 30 per cent increase in registrations at a 24 per cent lower cost per registration. Spotify leverages programmatic marketing to run customer acquisition campaigns.

Scibids' AI solutions boosts Spotify's customer acquisition - Vimarsana News

Scibids' AI solutions boosts Spotify's customer acquisition

As per Scibids, the customisable algorithm helped the music streaming platform deliver a 30% increase in registrations at a 24% lower cost per registration

Scibids Hire Tanya Iliakis as Commercial Director Canada - Vimarsana News

Scibids Hire Tanya Iliakis as Commercial Director Canada

Scibids, the global leader in artificial intelligence for digital marketing, has hired Tanya Iliakis as commercial director Canada. Founded in Paris in

Voot head sales strategy & agency business Samir Karpe moves on - Vimarsana News

Voot head sales strategy & agency business Samir Karpe moves on

Mumbai: Voot head of sales strategy and agency business Samir Karpe has moved on after serving for over five years at the Viacom18-backed streaming service platform. With over 12 years of work experience, Karpe is a digital marketing professional and tech enthusiast. At Voot, Karpe was tasked with managing the sales strategy. "After over 5 years, it is time for me to move on