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EXCLUSIVE: Nicola Lewis is elevated to global chief solutions officer in a new structure that aims to make Nexus and its performance solutions easier for clients to access.
The media arm of WPP will bring together Finecast, Xaxis, and GroupM Services to form GroupM Nexus
WPP's media investment business, GroupM, announced today the latest steps in its transformation to speed up innovation for clients and streamline operations.
The media agency conglomerate further reduced the number of brand names and operating units, one of the main motivations behind the moves, even as cost-savings will likely be achieved.
WPP’s media investment group GroupM announced on Wednesday its plans to merge Essence with MediaCom and Mindshare with Neo in its latest steps to transform and further simplify its operations.