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Right now, CMOs are investing in a huge array of rapidly-evolving marketing technology platforms. The promise from vendors is that this will transform the way they work, increase efficiency and deliver a step-change in performance and results.
Indie advertising agency Creature has been acquired by Dutch marketing group Candid for an undisclosed sum.
As protests grip cities across the globe and the news cycle heats up following last week’s leak of a Supreme Court draft decision indicating that Roe v. Wade may soon be reversed, adland’s biggest players weigh in.
S4 Capital has released its full-year results for the 2021 financial year, following a delay caused by auditors PwC that knocked a third off its market value.
US challenger network Stagwell has released its financial results for the first quarter of 2022. The firm, which owns companies such as Assembly, Anomaly and 72andSunny, reported organic growth of 24% in the first three months of the financial year.