Page 23 - Gency Models News Today : Breaking News, Live Updates & Top Stories | Vimarsana

As the world eyes market movements closely, concerns about an impending recession abound. Agencies — who rely on advertising budgets that are often among the first slashed during touch times — may feel especially vulnerable. If agencies invest in greater efficiency now, however — while continuing to prioritize their people — they can guard against the worst of the impact and position their businesses for long-term success, writes Clinch chief executive Oz Etzioni.

Dentsu International has launched a new global creative network, Dentsu Creative, uniting agencies including DentsuMB, 360i and Isobar, as well as expanding its entertainment, earned attention and experience capabilities.

The board of directors at agency group M&C Saatchi has dramatically gone cold on its recommended takeover bid from British holding company Next Fifteen Communications (NFC). A statement released this morning (June 17) said they no longer found the terms of the deal “fair and reasonable” given a deterioration in the share price of Next Fifteen.

Kantar’s latest report of the top 100 most valuable global brands found Apple to be the world’s most valuable brand, and well on its way to becoming the world’s first trillion-dollar brand.

Advertising and marketing talents have bestowed a phenomenal amount of creative work and business over the past 12 months. This is why The Drum is set for another round of awards spanning the digital, marketing and creative realms.