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Two days before the 2022 Fifa World Cup kicked off in Qatar, a beer ban bombshell hit, leaving Budweiser in a frothy situation. What happened next? A creative pivot, a legendary beer giveaway and an award-winning campaign from Wieden+Kennedy New York.
Social is supposed to be a conversational channel, so why are brands turning off the comments? Pollyanna Ward’s got herself wound up with this one.
The book, made from fire-resistant paper and bound in flame-retardant material, sold at a Sotheby’s auction for $130,000.
The campaign won in the B2B category at The Drum Awards for Marketing EMEA 2023.
The campaign won in the Media category at The Drum Awards for Marketing EMEA 2023.