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Cos Mingedes, founder and chief creative officer at B2B agency True, on why the inaugural Creative B2B Cannes Lions awards should be a wake-up call for specialists in the industry.
Cannes Lions has wrapped, after a week of prize accepting, protest making and rosé quaffing. But spare a thought for those who couldn’t make it to the Croisette, like Iris’s global executive creative director Grant Hunter. Here, he shares his experience as a Cannes onlooker from afar, as he crafted a pitch and tended to his bee colonies.
Cannes Lions is over for another year, having completed a full in-person event for the first time since 2019. But what was the week like for the ad industry’s leaders? We asked four industry stars about their experiences – from a veteran to first-timers, and one person spreading their wings away from the Croisette.
With Cannes Lions finished for another year, the post-event blues are hitting full swing. How can you just slip back into everyday life after that?
According to Kyiv-based creative agency Banda, the world is now 22 times less interested in news about Ukraine since Russian troops invaded the country back in February. To continue keeping the war on top of social feeds and publishers’ homepages, the team devised a project asking media buyers to donate space.