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As part of our Tech Takeover deep dive, where we look at everything from AI to web3, we consider the barriers to entry for agencies wanting to use virtual production to make cheaper and more sustainable ads.
Media.Monks, R/GA, Ogilvy and Dept are developing ethical guidelines for how they use generative AI. The approaches differ but the consensus is that the rules are needed as soon as possible. Here’s where they’re at.
The Drum has extensively covered the winners of the Cannes Lions Festival of Creativity. Jon Evans, chief marketing officer at ad ranking database System1, discusses how the Print and Outdoor winners may score in the prestigious eye of the jury, but not always in the public eye.
‘The Killer Pack’ was designed to stop the spread of mosquito-borne diseases at breeding grounds like waste disposal sites in India.
Whether you're in Cannes or not, make sure you tune into The Drum TV to catch up on the conversations that are defining creativity this summer.