The Drum | Landor & Fitch's Amp Deal Proves WPP Sees Sonic Branding As A Sound Investment
Generative AI tools, an established name and rising client demand behind acquisition, explain agency bosses.
Source: thedrum.com
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The Drum | IPG Q1 Revenue Dips 2.3%, But Earnings Beat Estimates
The American conglomerate posted mixed first-quarter results, but leadership has assured investors the business is still on track to deliver 2-4% organic revenue growth this year.
Source: thedrum.com
The Drum | McCann's Latest Bid For An Edge? An 'audience Architect' In The C-suite
McCann’s newest C-suite appointee explains why his new brief’s a necessary one – and why it’ll make the creative network more competitive.
Source: thedrum.com
The Drum | Why Publicis's CCO Sees Le Pub's Growth Coming From The World's Least Creative Corners
Publicis Worldwide’s top creative Bruno Bertelli speaks exclusively on the expansion and evolution of creative agency Le Pub and how AI could shape the future of copywriting.
Source: thedrum.com
The Drum | First Q1 Numbers Suggest Ad Land's Giants Are Dodging Hit From Rough Economy (for Now)
Expert analysts say investment in Publicis and Omnicom data and transformation businesses have made big agency groups more resilient in the face of recession.
Source: thedrum.com