How Retail Media Can Shape The Future Of AdTech
With retail media holding a vast array of first-party data, there is a newfound promise of efficiency for the advertising sector.
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With retail media holding a vast array of first-party data, there is a newfound promise of efficiency for the advertising sector.
Expert analysts say investment in Publicis and Omnicom data and transformation businesses have made big agency groups more resilient in the face of recession.
2022 was overshadowed by inflation. As that shadow is lifting, European grocers are gearing up for future growth by investing in private labels, retail media, automation, and sustainability.
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This is a critical hire within the UK Groupe Commerce Practice to align and develop our capabilities across the Publicis Groupe around Online Retail strategy for a leading electronics brand. The successful applicant will be able to demonstrate a strategic mind-set, with strong communication and presentation skills. They will be effective operating in a matrixed organisation, helping to solve complex business challenges and drive tangible results for our client. Strategic consulting will be key in this role and candidates will benefit from demonstrating strategic points of view on industry dev...