The Drum | Are 'creative Agencies' Killing Creativity?
Have we lost the true meaning of creativity? Nick Horne of agency True proposes marketers rethink the term ‘creative agency’, for creativity’s sake.
Source: thedrum.com
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The Drum | You Don't Need To Look To Cannes To Find A Great Small Creative Agency – Here's 20
Discover 20 great creative agencies, endorsed by the people who know their quality best – their clients.
Source: thedrum.com
The Drum | Need A New PR Partner? These 11 Agencies Come With Client Recommendations
After a week from PR hell in broadcast Britain, we examine which agencies come recommended for their PR services.
Source: thedrum.com
The Drum | 'It's Not About Efficiency, It Will Help Us Creatively': Sage On Using VCCP's AI Agency
The enterprise software brand hopes to benefit from new AI-focused agency Faith.
Source: thedrum.com
The Drum | Advertising Is A Drag: 8 Things Marketers Can Learn From A Drag Queen-turned-art-director
Lane Hedler, a current art director DDB Chicago and ex-drag queen, finds shocking similarities between the two lines of work. Below, he opines on how the art of hosting a drag show is similar to the art of selling work, and in so doing, reveals the creative’s necessary superpower. Turns out, advertisers are just drag queens … in really boring outfits.
Source: thedrum.com