Stay updated with breaking news from Stephan Pretorius. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
WPP (NYSE: WPP) today announces that it has integrated Anthropic's state-of-the-art Claude artificial intelligence (AI) model family into its intelligent marketing operating system WPP Open, using Amazon
Advertising powerhouse WPP has teamed up with Google to integrate powerful AI tools into its marketing and advertising operations.
New standards in creativity, personalisation and efficiency.
The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.
The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.