WPP partners with Google Cloud to power-up generative-AI dri

The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.

Related Keywords

Thomas Kurian , Stephan Pretorius , Las Vegas , Google , Cola Company , Google Cloud , Cloud Next , Coca Cola Company , Creative Studio , Using Gemini , Universal Scene Description , Advertising , Media , Digital , App , Enerativeai Driven Marketing ,