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WPP unleashes AI powerhouse to revolutionize advertising industry

WPP unleashes AI powerhouse to revolutionize advertising industry
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WPP Integrates Anthropic s Claude Foundational AI Models into WPP Open Using Amazon Bedrock, Elevating Capabilities for its 114,000 Marketers

WPP (NYSE: WPP) today announces that it has integrated Anthropic's state-of-the-art Claude artificial intelligence (AI) model family into its intelligent marketing operating system WPP Open, using Amazon

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