Why Newly Merged VML Could Be Greater Than The Sum Of Its Parts
What’s in a name? The Drum’s founder considers the aftershocks of WPP dropping its most iconic brands, Young & Rubicam and J Walter Thompson.
Source: thedrum.com
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Codewords, Secrecy And Uncertainty: Inside WPP's Shock VML Merger
WPP’s mega-merger has thrown up more questions than answers. The Drum sits down with the execs who masterminded the move to find out what’s likely to happen to staff, offices and conflicting clients.
Source: thedrum.com
VML? Why? And Are You Serious?
What’s in a name? The Drum’s founder considers the aftershocks of WPP dropping its most iconic brands, Young & Rubicam and J Walter Thompson.
Source: thedrum.com
AI Boom, Social Commerce Surge, Funnel Collapse: Agency Leaders Share Top 2024 Predictions
With Q4 closing in, agency leaders are already eyeing 2024. Here are the trends they say will define the coming year.
Source: thedrum.com
After An Agency That Can Reliably Deliver Fast? Here's 10 Based In Manchester
Clients rate these 10 marketing shops to deliver creative and media on time.
Source: thedrum.com