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Innovate or evaporate

TO those that knew him, Gerald Miranda’s Corporate motto was ‘Innovate or Evaporate’.

Malaysia , Malaysian , Chen-shiyen , Shafri-mohamad , Khoo-kar-koon , Vinesh-thanabalasingam , Sharmini-nagulan , Norza-zakaria , Keith-miranda , Gerald-miranda , Invictus-blue-group , Group-head-of-strategy

Ad expenditure forecast to grow this year

PETALING JAYA: Advertisers are likely to be cautious in their advertising expenditures (adex) this year but not all is gloom and doom as there are areas which will see a rise in ad spending.

Malaysia , Petaling , Malaysia-general- , China , Chinese , Bala-pomaleh , Seni-jaya , Taylor-swift , Ryusuke-oda , Datuk-johnny-mun , Hari-raya , Media-specialists-association

Hackers exploit ad tools to track victims, boosting scam efforts

Cybercriminals are using advertising tools to make their scams as “clickable” as possible.

Russia , Alex-holland , Ian-pratt , Hp-inc , Bloomberg , Microsoft-corp , Adobe-reader , Cybersecurity , Advertising-amp-media ,

REVOLUTIONISING MANUFACTURING AND LOGISTICS IN THE IoT ERA

FOR industries dominated by the interconnected fabric of the Internet of Things (IoT), the prospect of streamlining the production and distribution of goods takes centre stage.

Malaysia , Malaysian , Kevin-lee , Selvakumar-rajasekaran , Maxis , Mid-market-segment , Maxis-business , Enterprise-products , Advertising-amp-media , Starpicks , Native-advertorial , Logistics

MAXIS BUSINESS DRIVES THE SMART MOBILITY REVOLUTION

IN a world where innovation and efficiency intersect, smart mobility is the latest buzzword and a new area many businesses are eager to dive into.

Malaysia , Claire-featherstone , Behrang-perak , Maxis , Maxis-business , Enterprise-practices , National-energy-transition-roadmap , Maxis-busines-iot , Lee-yuen , Maxi-iot , Advertising-amp-media , Starpicks

Adex likely to improve by 3% to 4% in 2024

PETALING JAYA: With the new year around the corner, there are trends which are fast emerging in the advertising industry for brands to capitalise on and strengthen their position in the market by next year.

Petaling , Malaysia-general- , Malaysia , United-states , Malaysian , Malaysians , Datuk-johnny-mun , Bala-pomaleh , Ryusuke-oda , Sharifah-menyalara , Kiron-kesav , Sharifah-menyalara-hussein

Grey Malaysia named Agency of the Year at Kancil Awards 2023

PETALING JAYA: Grey Malaysia was named Agency of the Year at the Kancil Awards 2023, Malaysia’s premier creative awards competition, while Coway Malaysia was awarded Advertiser of the Year, and Directors Think Tank was awarded Production House of the Year.

Malaysia , Petaling , Malaysia-general- , Kabel-besar , Sdn-bhd , Tbwakuala-lumpur , Las-vegas , Carmen-cheong , Association-of-accredited-advertising-agents-malaysia , Agency-of-the-year , Maxis , London-international-award-creative-liasons

Google strikes deal with Canada to pay for online news

Alphabet Inc’s Google struck a deal with Canadian Prime Minister Justin Trudeau’s government over a contentious law requiring digital platforms to pay for news.

Ottawa , Ontario , Canada , United-kingdom , Canadian , Meta-facebook , Kent-walker , Justin-trudeau , Instagram , Meta-platforms-inc , Google , Bloomberg

Adapting to uncertainty

PETALING JAYA: Despite the growing challenges facing the advertising industry, there are growth drivers that will propel the sector in 2024.

Russia , Ukraine , Israel , Datin , Volyns-ka-oblast- , Petaling , Malaysia-general- , Malaysia , Malaysian , Malaysians , Sharifah-menyalara-hussein , Datuk-johnny-mun

Women to lead the way as chairpersons at this year's Kancil awards

PETALING JAYA: The Association of Accredited Advertising Agents of Malaysia (4As) has announced the 2023 edition of the Kancil Awards, Malaysia’s longest running and most prestigious advertising awards competition.

Petaling , Malaysia-general- , Malaysia , Singapore , Malaysian , Adam-miranda , Association-of-accredited-advertising-agents-malaysia , Group-malaysia , Accredited-advertising-agents , Kancil-awards , Make-it-for-malaysia , Yee-hui-tsin