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PETALING JAYA: Brilliance and elegance encapsulated the night as 147 unique brands received much-deserved recognition for their brand-building efforts at the second edition of the Putra Aria Brand Awards.
PETALING JAYA: With the new year around the corner, there are trends which are fast emerging in the advertising industry for brands to capitalise on and strengthen their position in the market by next year.
PETALING JAYA: Despite the growing challenges facing the advertising industry, there are growth drivers that will propel the sector in 2024.
The Association of Accredited Advertising Agents Malaysia (4As) recently held its 16th Biennial General Meeting, with an election to determine its Council office bearers who will serve the not-for-profit industry body for the next two years.
The 14th Malaysian Effie Awards has announced its call for entries with a slew of new categories as well as a new online submission portal and enhanced judging panels. Showcasing campaigns that meet and exceed marketing objectives with a focus on effectiveness, the theme for this year’s Effie Awards