Live Breaking News & Updates on Rogrammatic

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PATTISON Modernizes its Out-of-Home Technology Stack with

Partnership streamlines daily operations and unlocks new revenue potential; enables PATTISON clients to maximize OOH campaigns...

Canada , Toronto , Ontario , Montreal , Quebec , Canadian , Maarten-dollevoet , Steve-mcgregor , Jessica-littlejohn , Lotto-quebec , Samsonite , Disney

Forbes 'mistakenly' ran MFA site for years | Media

The MFA site featured ads from global brands while all major holding companies were found to have purchased ad space on the now-disgraced platform.

New-york , United-states , American , Chadwick-kinlay , Mcdonald , American-express , Disney , Association-for-national-advertisers , Microsoft , New-york-times , Wall-street , Wall-street-journal

JCDecaux launches the first global airport programmatic DOOH offer

JCDecaux launches the first global airport programmatic DOOH offer
webwire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from webwire.com Daily Mail and Mail on Sunday newspapers.

United-states , Milan , Lombardia , Italy , Singapore , Macau , Linate , Lisbon , Lisboa , Portugal , Fort-worth , Texas

Accenture Song enhances adtech arsenal with Jixie acquisition amid cookie apocalypse | News

To address the challenges arising from the phasing out of third-party cookies, Accenture Song has acquired Jixie to help digital publishers navigate the digital media ecosystem.

Singapore , Indonesia , Thailand , Jixie , Sichuan , China , Indonesian , Jayant-bhargava , Accenture , Customer-data-platforms , Customer-relationship-management , News

Year in Review: The biggest media stories of 2023 | Analysis

GroupM's media buying practices in China come under the spotlight, Google's battle with Adalytics and retail media networks continue to prosper - we recap some of the biggest headlines in adtech and media in 2023.



China , Russia , Shanghai , India , Iran , Russian , Iranian , Diana-hong , Google-trueview , Patrick-xu , Google , Shanghai-economic-investigations-department

Privacy Sandbox: Unlocking the potential of a more private internet | News

With Google set to turn off cookies for 30 million people on January 4, 2024, Kunal Guha, the platform's director of privacy partnerships for APAC, says the ad industry support is crucial.

Singapore , Google , Privacy-sandbox , Tracking-protection , Google-ads , Privacy-enhancing-technologies , Data-aggregation , On-device-processing , Differential-privacy , Trusted-execution-environments , Protected-audience

Only one third of every ad dollar spent reaches an end user: ANA report | News

The US advertisers' industry body has exposed the $88 billion programmatic market's damning lack of transparency in a recent report – here’s where your programmatic ad dollars may really be going.

Association-of-national-advertiser , National-advertiser , Programmatic-media-supply-chain-transparency , Performance-marketing-world , News , Dvertising , Edia , Echnology , Ata , Na , Rogrammatic

Pixalate's Q3 2023 DEFASED CTV Apps Report: 2,513 Apps

Research reveals 100% of the apps delisted from Roku had programmatic advertising (an app-ads.txt file), according to Pixalate’s analysis...

London , City-of , United-kingdom , Samsung , Delisted-from-the-app , Mobile-advertising , Delisted-from , App-store , Amazon-fire , Samsung-smart , Victory-games

Pixalate Launches "Made For Advertising" (MFA) Detection

New feature delivers continuous monitoring and rating of 100+ million web domains, CTV and mobile apps assigning a high, medium, or low MFA risk...

London , City-of , United-kingdom , Multivariate-descriptive , Refresh-rate , App-store , Density-rate , Traffic-rate , Mobile-apps , App-example , Real-time-blocking