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Top News In தரநிலை மீடியா குறியீட்டு Today - Breaking & Trending Today

JCDecaux wins Sydney Trains contract from oOh!Media

JCDecaux wins Sydney Trains contract from oOh!Media
afr.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from afr.com Daily Mail and Mail on Sunday newspapers.

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Olympics helps TV ad spend in July jump above pre-COVID levels

Olympics helps TV ad spend in July jump above pre-COVID levels
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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Ad spend in June the highest first half spend since SMI measurement began

Ad spend in June the highest first half spend since SMI measurement began
August 3, 2021 8:47
The Australian ad market’s remarkable recovery from its COVID doldrums continued in June, with ad spend going past pre-COVID levels of June 2019 and also being the highest ever month recorded in a first half in Standard Media Index history.
Bookings grew 44.3% year-on-year for the month of June, reaching $754 million, higher than any month in the January to June period since SMI began collecting data in 2009.
SMI AU/NZ managing director Jane Ractliffe said such figures show that advertising’s recover is sustainable moving forward. “It’s simply an incredible accomplishment to have achieved such a level of ad spend when the market is still in recovery mode. Who would have even thought this could be possible a year ago? ....

Jane Ractliffe , Standard Media Index , June Sydney , Year Quarterly Growth Trends , தரநிலை மீடியா குறியீட்டு ,

How Chris Janz's Blue Team saved The Age and The SMH

If journalism was to be saved, there were no playbooks to be found overseas.
In the US, many city newspapers had already closed. Two-paper towns had become one-paper towns, and one-paper towns were being left without a paper at all. In part that was newspaper economics, although it was also exacerbated by the fact that many US papers were owned by debtladen companies. The only US papers that seemed to be healthy were The Washington Post, which was bought in 2013 by wealthy Amazon founder Jeff Bezos, News Corp’s Wall Street Journal, and The New York Times, which was cementing its position as the global newspaper of record in digital subscriptions. ....

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Advertisers, agencies buying into digital, programmatic out-of-home

Advertisers, agencies buying into digital, programmatic out-of-home
Fresh reports from the IAB, OMA and a recent brand campaign across digital out-of-home show growing interest in the new category thanks to its transparency and creative capabilities
Almost one-quarter of Australian agencies traded digital out-of-home (DOOH) inventory during 2020, a third are getting into programmatic digital out-of-home and greater creative experimentation is on its way in FY22 and beyond, the IAB reports.
The latest figures come as the Outdoor Media Association also reports a triple-digit increase in net media revenue across the category to $203.3 million for Q2, 2021, with DOOH picking up the lion’s share. ....

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