Stay updated with breaking news from Ad Spend. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
ROAS (Return On Ad Spend) shows how well an ad is performing and how much revenue it generates. It measures an ad’s effectiveness and demonstrates how well an ad can help with reaching target PPC strategy objectives. Tom Welbourne, founder and director of The Good Marketer, considers its potential for identifying ads for improvement, and how to stay on top of performance.
More than $137.4 million is set to be wasted by advertisers in the Asia Pacific in January to March 2022 quarter because of complacency and limitless spending, according to a report.
Total UK ad revenue jumped £1bn in 2021, according to new data from Thinkbox and Nielsen Ad Intel.
The UK’s ad market has posted record-breaking spend for 2021 and has, against all the odds, emerged from the strongest ever year for the sector with growth storming ahead by 26.4% to hit £29.7bn. This year it will cross the £30bn threshold for the first time.
The latest Dentsu Ad Spend Forecast has painted a picture of rising expenditure across the board, with star performers digital and television powering the global market as a whole to $745bn this year – a full $117.2bn above its 2019 pre-pandemic position.