Red-hot Ad Market And Spiraling Inflation Push UK TV Ad Spend To Record Heights
Total UK ad revenue jumped £1bn in 2021, according to new data from Thinkbox and Nielsen Ad Intel.
Source: thedrum.com
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Home appliance ad spend surges on the back of home improvement trend
The UK is set to become the third-fastest-growing ad spend market for home appliances across 12 key territories, including China, Germany and the US, with projected average annual growth of 14% between 2020 and 2023.
Source: thedrum.com
Online-born businesses fueling TV advertising 'tipping point'
An e-commerce explosion is delivering knock-on benefits for traditional TV advertising spend, seeing an influx of online-born businesses, according to analysis conducted by Thinkbox.
Source: thedrum.com
ITV 'cautiously optimistic' as revenues recover from pandemic
British broadcaster ITV has reported a 2% rise in revenues to £709m for the first quarter.The positive total revenue trajectory is founded on a sharp recovery in ad revenues, which rose 68% in April after falling 6% in the three months to the end of March – cementing confidence in a predicted 85% increase in May and a rise of 85-90% expected for June.
Source: thedrum.com