Data: Strike impacting ad spending
According to media data and collaborative planning tools specialist Guideline, June 2023 marked the third lowest month in nearly seven years for proportion of s
Source: advanced-television.com
Darrick Li News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Stay updated with breaking news from Darrick Li. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Top News In Darrick Li Today - Breaking & Trending Today
The Drum | Netflix's Elimination Of Its 'Basic' Plan Will Help It Compete In Advertising, Experts Say
The streaming giant’s decision to eliminate its ‘Basic’ ad-free service plan in the US and UK suggests the company is trying to squeeze more dollars out of each household – and bolster its ad business. It’s a plan that many experts believe will succeed.
Source: thedrum.com
The Drum | Actors' Strike May Accelerate Shift In Viewing Habits, Disrupt Ad Budgets, Experts Say
As Hollywood A-listers join screen and stage writers in demanding better pay structures and protections around the use of AI in the entertainment industry, advertising insiders weigh in on how the strike could impact ad spend on broadcast and streaming television.
Source: thedrum.com
