Ad spends to grow 23.5% to Rs 80,123 crore; TV's share to slip marginally
Ad spends to grow 23.5% to Rs 80,123 crore; TV's share to slip marginally Terming the estimates as 'not optimistic, but realistic', GroupM South Asia's chief executive Prasanth Kumar pointed out that they will still be lower as compared to the nearly Rs 83,000 crore achieved in 2019 PTI | February 16, 2021 | Updated 16:44 IST The agency had estimated a 10.7 per cent growth in ad spends for 2020 to Rs 91,641 crore Advertising spends across media platforms in India will grow by 23.5 per cent in 2021 to Rs 80,123 crore in 2021 after a sharp 21.5 per cent decline in the pandemic-hit 2020, a medi...
Source: origin-businesstoday.intoday.in