Detailed text transcripts for TV channel - MSNBC - 20190314:19:57:00
Credit card history from credit card processors, the stuff they get from your cellar company on locations, health and wellness applications. >> the aggregation of that stuff -- they know more about you than you will ever know. >> it's not just that. initially it was about targeting ads and it's it's about changing behavior. google invented this in 2002 and what they realized as they were improving the search engine, they got extra data that did not help the search engine but predicted behavior. once you predict behavior, you have better ad targeting. then they realized they could create ai tha...