Stay updated with breaking news from Ad Targeting. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Google and Apple are changing the way ads can be targeted and measured online. 2023 will be a big prove-it year for adtech firms' identity tech.
The privacy update would allow GitHub to track cookies on some subdomains to better market products and services to its enterprise customers.
Last week, the Consumer Financial Protection Bureau (CFPB) issued an interpretive rule addressing the activities of digital marketing providers who provide services for financial firms.
The DOJ said if Meta doesn't build a new, non-discriminatory ad-targeting tool by December 31 it will take legal action against the company.
The social network is in early stages of developing a "basic ads" product that won't rely on personal data from users.