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Mounting consumer mistrust of brands is attributed to the widespread violation of GDPR rules in an eye-opening new report published by a digital experience platform.
Yahoo has further entwined itself with first-party cookieless identity platform Merkle by extending its existing partnership to usher in improved identity-based targeting, performance and measurement for advertisers.
Here are 11 of the most attractive firms that can make sense of consumer data.
They're pitching solutions that claim to help marketers make better ads, plug their labor gaps, and more.
When Google stops Chrome from accepting third-party cookies next year, only one browser in ten worldwide will be able to carry out the ad targeting we currently take for granted.